UPTOWNflavor

A former music producer sells condos the same way he used to sell records — taking the product to the streets.

With Harlem condo agents seeking the same buyers in this tight market, the developers of 5th On The Park have come up with some “in your face” marketing tools to get the attention of prospective buyers –especially Upper West Siders looking for more space in the city blocks north of them.

Taking a page out of Donald Trump’s “The Apprentice” handbook, developer Lew Futterman, a former music producer for music stars like Ted Nugent, the Hello People, and George Benson, hired Joe Ditmyer, a young New York off-Broadway actor to ride around the Upper West Side in a two-sided rental truck with a huge “5th On The Park” billboard plastered on both sides.

When he can, the former soap opera actor gets out and stands in front of the truck handing out colorful 5th On The Park brochures to targeted buyers urging them to get more space and luxury for their
money at the 28-story, 160 unit Fifth On The Park in Harlem. Reportedly, more than half of the units have already been sold.

5th On The Park, a FX-Fowle designed building, overlooks the 20-acre Marcus Garvey Park. The building features a lap pool, state of the art fitness center, underground garage, valet parking and a 1,800 seat state-of-the art church.

In addition to the truck, the developer has also hung a huge banner that spans eight stories from the top floors of 5th On The Park, visible from miles around to grab the attention of Metro North Train commuters as they pass through Harlem at the 125th station, subliminally reminding commuters that if they lived there, they would be home already.