Media Kit
“A lively blog about all aspects of the neighborhood–events, art, politics.”
Overview
UPTOWNflavor™ is an online publication launched in February 2006. We have grown to become the premier online source for experiencing the rich flavors that Harlem has to offer. Articles, reviews and updates about local restaurants, businesses and new developments are posted daily.
Content
UPTOWNflavor™ speaks to the accomplishments, lifestyles and rich history of Harlem residents. We offer a variety of information about events, organizations, and more. UPTOWNflavor™ is playing a pivotal role in helping to change the image of Harlem and revitalize its cultural values one post at a time.
Topics
Art | Beauty | Business | Churches | Development | Education | Entrepreneurs
Fashion | Film | Health | Jazz | Literature | Music | Networking
Politics | Profiles | Real Estate | Restaurants | Retail | Sports | Tourism | Theater | More!
Unique Selling Points
“There are far more active bloggers writing about Harlem than the Upper East Side,” [Steven] Johnson said. “There are a lot of people interested in what’s happening to Harlem.” -Source: New York Post
Our audience is comprised of informed, educated and savvy readers. Harlem residents are a relatively untapped multi-million dollar market who have sophisticated tastes and upscale lifestyles. Our readers have interests in areas that include art, culture and fashion. More than 85% of our readers live in Harlem, thereby offering a hyper-targeted audience. The fact that our site is updated daily results in a loyal readership. The high percentage of return visits creates an ideal environment for developing brand recognition.
Harlem is also recognized around the world as the center of Black culture — a legacy that remains after the Harlem Renaissance of the 1920s and 1930s. New York is the top African American/Black market in terms of buying power and Harlem residents are big spenders when it comes to consuming expensive goods. The projected buying power of this urban market is expected to be more than 1 trillion dollars by 2012 (Source: University of Georgia’s Selig Center for Economic Growth).
UPTOWNflavor Demographics: “Attainers”
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Female 55% African Am./Black 29% Caucasian 54%
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Age 25-34 53%
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Income 31% $100K (+) |
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No children 0-17: 67% HOMEOWNERS: 40% (2008) COLLEGE: 46% Undergrad and 21% grad DISPOSABLE INCOME: 40% Entertain and Dine in Harlem (2008)
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Reader Stats
Page Views/Month: 34,000 PVM globally
Email Subscribers: 500
Facebook Subscribers: 315
Twitter followers: 630
Myspace Subscribers: 540
Data updated August 2009
What People Are Saying About Us:
“The site is perfect for regular readers. What you’re doing is great.”
-Seth Kugel of the New York Times
“We truly appreciate you listing us on your site.”
-Mark of Katrina Parris Flowers
“UPTOWN Flavor, a lively blog about all aspects of the neighborhood–events, art, politics.”
-Naomi of ALittleRedHen.com
“I really appreciate your site. I love it. Thanks!”-A.C.
“I don’t know you but I think you’ve got a great thing going. You are very much needed, a real solution.”-Lance A.
I just wanted to stop by and tell you that your blog is FABULOUS!!!!!!!-Liz of savvysocialite.com
“The site is true to Harlem..thanks and keep up the good work!”-Lena
“I live in Harlem so of course I look to UptownFlavor to tell me what’s hot in my hood.”-Mike Street of Greasy Guide
Quotes
Residents of this legendary cultural epicenter saw gentrification catalyzed in the 1990s by new federal and city policies and the development of the $66 million Harlem USA retail complex on 125th St.
Local BloggerUPTOWNflavor
-Source: Outside.in “America’s top 10 bloggiest neighborhoods”
Contact Info:
D. Bell, Publisher
347-688-3528
uptownflavor@gmail.com
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